Sonos on Thursday launched its own paid radio service called Radio HD, which includes exclusive curated content such as Dolly Parton’s Songteller Radio.
The service includes more than 45 genre stations and artist-curated stations in lossless FLAC (16-bit/44.1 kHz), and it is in addition to the existing
The music-based service can only be listened to on Sonos speakers, whereas the service can be listened to on PCs, phones and smart speakers. Given Radio HD users are confined to wherever their speakers are ( ), its appeal appears to be limited, especially compared to other $10 streaming services like Spotify and Apple Music.
The company also detailed the new Sonos Upgrade Program, which allows current users to get discounts on new speakers if they own existing products:
- 15% off any Sonos product if they have the Connect:AMP (Gen 2), Connect (Gen 2), Play:1, Play:3, Play:5 (Gen 2), Playbar or Playbase. One discount per eligible product.
- 30% off Boost if they have the Bridge. One discount per eligible product.
- 30% off any Sonos product if they have the Connect:AMP (Gen 1), Connect (Gen 1) or Play:5 (Gen 1). One discount per eligible product.