BuzzFeed CEO Jonah Peretti cofounded HuffPost in 2005, when it launched as The Huffington Post. Like BuzzFeed, the namesake site cofounded by Arianna Huffington rose to prominence for disseminating news quickly for a digital audience.
“I still vividly remember the night we launched HuffPost and the excitement of growing it into a major news outlet during those early years. But we aren’t buying HuffPost because of its illustrious past or my personal connection; we pursued this opportunity because we are excited about the future of HuffPost and all the potential it has to continue to define the media landscape for years to come,” Peretti wrote in an internal memo Thursday obtained by CNN Business.
Peretti will retain his role as CEO and will run the combined company, but HuffPost will operate as its own brand and a search will begin for a new editor in chief of HuffPost. The position, first held by Huffington, has been vacant since Lydia Polgreen left for Gimlet Media in March.
“I will weigh in on major strategy decisions, but I will not be involved in or focused on daily editorial decisions at HuffPost,” Schoofs wrote. “I will also provide one point of contact to the company’s leadership for its news divisions. But my primary job is and will remain leading BuzzFeed News.”